But they can also add to your practice, there are several different ways to leverage your ebooks to create more targeted emailing and direct mailing lists and to gain expert credibility in your target market.

1. Email List – People love to get free stuff, they visit your website and in exchange for their contact information they receive a gift. Make sure that they gift you have chosen really speaks to your passion, so that prospective clients can learn about the real you.

2. Direct Mail List – Publish your ebook on a CD and offer to send it to the prospect for only the cost of shipping. Again really show your passion in the ebook that you choose for this, I would take the opportunity to add in a few bonuses items as well since CD’s have the space. Include in the direct mail package any flyers or specials that you have coming up as well.

3. Give away your ebook to 5-10 people in exchange for a review or testimonial about the ebook. This is a great way to test the ebook and see how well it will be received by your prospects.

4. Offer your ebook as a bonus, whether it is part of a package you have put together or part of a package that someone else has put together it is sure to be a big hit.

I hope that you are getting the idea that the more you get your ebook out there, the more opportunities you have to connect to prospects and start creating relationships with them.

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When you hear the word “value”, you probably think of how many rolls of toilet paper you can get in the big package as opposed to the small one. Or how the price per pound of bulk food is exponentially less than those little boxes you find at gas stations. So what is value, really? Certainly it’s not just about sheer quantity for your dollar. No, it’s about quality for your dollar.

When standing in the checkout lane I am often faced with a small decision as to which treat I would like to indulge myself with. While a simple chocolate bar is somewhat satisfying and fairly inexpensive I usually find myself choosing a smaller piece of Godiva chocolate instead. Is it overpriced? Maybe. Is it worth it? Absolutely. It’s about value.

I’m sure you’ve heard it said that the most valuable thing in the world is time. Yet, for many of you, your job takes up most of it. If you own your own business, you are probably one who enjoys a good day of work. However, I bet there are certain tasks you face each day that you absolutely trudge through, just to get to the stuff you really wish you were doing. Couldn’t your time be better spent on more meaningful business pursuits? Something you actually enjoy? That is the reason you started your own business after all. To do what you love. Freeing up time to do that – now, that’s valuable.

Jim Rohn is quoted as saying, “Time is more valuable than money. You can get more money, but you cannot get more time.” I’m sure you can agree. Even a mountain of money wouldn’t buy you more time here on this planet. But certainly, if you could just find a way to save a bit of time within each day, you could pool it into a few more minutes, hours or days to do those things that really matter to you.

As a virtual assistant, I’m in the business of giving others more time.

I often find myself bogged down by certain activities that, while necessary, prevent me from doing the things I enjoy. A cupboard needs fixing, the lawn needs trimming but I really would like to spend time with my kids. Fortunately, I sometimes enlist the help of others so that I can accomplish the goals that are more important to me. By hiring a boy who lives around the block to do yard work I can free up that space in my day do things that I really love.

I apply this same concept to work. There are many tasks that are added to my workload throughout the day. By hiring an assistant or a specialist I can hand certain tasks off to people I trust, while also handling the things that I would like to personally accomplish.

What do you value? What else could you “buy” with a little more time in your day? It could be something as simple as the opportunity to pick your kids up for school, or, even bigger, a chance to take a day off? It could also be work-related. Like the chance to concentrate on the parts of your job or business that you value the most by simply handing other things off to someone such as a virtual assistant.

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1. Check for awkward sentences, or sentences that just don’t sound right, and try rewording them. You want your sentences to be clear and precise so that the reader can understand you. It may help to read them aloud.

2. Avoid using too many clichés, you want your article to be interesting, but not over the top. Furthermore, don’t overdo it on the exclamation points.

3. Be careful to avoid humorous comments that may be offensive to some. Remember, just because you think it’s funny, doesn’t mean your readers will.

4. Certain words go together. For example “a person needs to spend time doing the things he loves.” NOT “A person needs to spend time doing the things they love.” Make sure the pronoun and the noun agree.

5. Avoid writing articles that you know are from a biased perspective, unless it is clearly an opinion article.

6. Keep the article interesting. Find ways to add creativity to a sentence. For example: instead of “Mrs. Jones paid her bills” try “Mrs. Jones tackled the towering stack of bills on her desk.” Which sentence sounds better?

7. If you are defining something, don’t use the word you are defining in the definition of it. For example, don’t say “A virtual assistant is an assistant that…” Find a different word.

8. Use a thesaurus. Try to find different ways to say something. Using the same words can make an article dull. For example, instead of saying “helpful” more than once try words such as “beneficial, advantageous, profitable,” etc.

9. Don’t always trust spell check to fix your grammatical errors. If you know you have trouble with grammar, ask someone else to read your article before posting it. Feed off of each other’s ideas.

10. Integrate things like quotes, or anecdotes into your article to keep it interesting. For example, if your article is about music, include something like: Victor Hugo once said that, “Music expresses that which cannot be put into words and cannot remain silent.” Try www.thinkexist.com, if you can’t find a quote.

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So, what’s the advantage to keeping all this stuff we don’t use? Well, I suppose there’s the chance we might actually use it someday. The disadvantages are more numerous. Just the idea of opening my shirt drawer makes me anxious. How many times have I had to refold clothes that I threw out of the way to get to the item I knew would fit me? How many times did I try on that one shirt, forgetting it was too small and then had to refold it and put it back in the drawer? How many times did I chastise myself for not fitting into it? I wonder how much time I waste in a year?

William Morris said, “Have nothing in your houses that you do not know to be useful or believe to be beautiful.” Doesn’t that just sound wonderful?

We hang onto unused gifts, ugly heirlooms, broken trinkets and even relationships. Socrates said, “How many things are there which I do not want.” How many of you have a box stuffed full of art projects from your kids? Knickknacks from past vacations? Books you’ve never read? Some of them are treasures for sure, but how many could be sorted into your “circular file” – if you’d just the guts to do it!

We’re all a bit unorganized, it’s true, but try this quiz to see whether your clutter has gotten out of hand: http://clutterworkshop.com/quiz.shtml

When it comes to our workspace, we’re usually just plain too busy to get to it, and organizing truly takes a time investment. However, a cluttered environment clutters the soul. It drags down productivity and creates anxiety. Think of it like this: “clutter creates resistance to the natural energy flow in a room and creates ’stuck energy’. Stuck energy causes procrastination, lack of motivation, a feeling of being in limbo… confusion, and even depression.” [1]

At work it can be worse and the overwhelm of tackling the clutter is real. Perceived lack of time is a real roadblock though we realize in the end it will save time. Staying on top of clutter helps. A clutter basket that is cleaned out weekly can be a good tool. The freedom that comes from a clutter-free work environment is worth the investment to create some positive flow. Here is a quiz to see how badly you need to clean up your own workspace:

http://www.taylorintime.com/index.php?option=com_wrapper&Itemid=95

And also, some great decluttering tips for your life and your mind:

http://www.lifedesignstrategies.com/art/clutterbusting_tips.html

Visit this site and pick up a free declutter calendar:

http://www.mysimplerlife.com/decluttercalendar.htm

If you could use some professional help with your clutter:

http://www.clutterfreeforever.com/index.htm

Remember:

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One thing I’ve always seen whether it’s a Hollywood actor or business person.

There’s always incremental growth before breakout, exponential growth.

Maybe there are a few exceptions, though for the most part this is true.

So what that means is you go from $300 a month, to $500, to $900… and on to $3,000, $5,000, etc….then you get an exponential jump from say $7,000 one month to $17,000 the next (and you never look back).

I believe in MOMENTUM. I want to help you get there.

I believe in CELEBRATING small victories. I want to celebrate your victories with you.

If you’ve had challenges getting good results in your life, getting momentum going, don’t ‘think bigger’, THINK SMALLER and watch what happens.

Dream Big. Think Small.

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2. Use pop up windows or advertisements on your web site. They grab your visitors attention because they jump right out at them.

3. Buy internet business books, ebooks, private site memberships, etc. Study and learn all the new web site promotional ideas you can.

4. Analyze all your promotional efforts.Concentrate on the ones that work and drop the ones that don’t work. Don’t waste your valuable time.

5. Get the most from each one of your visitors. Ask them to subscribe to your e-zine, participate on your message board, bookmark your site, etc.

6. Use text links if your banner ads are not pulling traffic. People don’t ignore text links as much as they do banner ads.

7. Trade content with other ezine publishers or web sites. This is a powerful and effective way to place your links on other targeted web sites.

8. Keep your product available to your customers at all times. If you have to backorder it, they may end up canceling their order.

9. Use content on your web site so people can skim through it easily. Most people have little time so try using lists, short tips, short articles,etc

10 Add a message board or chat room to your web site. If people enjoy it, they will revisit your web site to participate regularly.

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Businesses would be so lucky to have these kinds of customers; the basic element needed to get these types of people is trust. When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you.

With an opt-in mail list, the mails you send containing your promotional materials such as newsletters, catalogs and marketing media will go through. Your intended recipient will be able to read and view what you have sent making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy in the internet, getting the trust of an internet user you don’t personally know is a big achievement.

To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get spelling more profits. Its easy math if you thin about it. Getting the numbers is not that simple though, or maybe it is?

• Getting the trust of your clientele shouldn’t be so hard especially if you do have a legitimate business. Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about. Garner all the knowledge and information about your business. Ell, frankly if you decide to go into a business most probably you have an interest in it. Like how many basketball payers become coaches, you don’t really venture into something you don’t have any interest in.

• Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if your into hardware products or provide articles on insurance settlements if you’re a settlement lawyer. You don’t have to be a big corporation to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly.

• Be true to your customers, if you want to hype up your products and services, provide guarantees. The more satisfied customers you get, the bigger probability there is that they will recommend you. Generally, people will trust someone they know, when that someone recommends you then you’re a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the other shave experienced from you, so make sure to be consistent in the service you provide.

• Another tip in getting a customer to trust you quickly is to provide them an escape hatch. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service when ever they want to. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam.

Remember that when you get the trust of your clients don’t lose that trust. Because if you do anything with their email addresses like sell them or give them out, you will lose many members of your list as ell as potential members. The true quickest way to gain the trust of your subscribers is when you are recommended by someone they trust.

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2. Link to web sites that provide useful information or services for
your visitors. If you have many useful links on your site, they may
make it their start page.

3. Spice-up your web site’s wording using plenty of
adjectives. It gives your visitors a clearer vision of what your
explaining or describing to them.

4. Don’t make your banner ads look like ads. Most people
ignore banner ads. Design them to look like content and have them click
to read the rest.

5. Join affiliate programs that go with the theme of your web site.
You’ll just be wasting valuable space and time if your
visitors aren’t interested in them.

6. Market your web site as a free club instead of a web site.
This’ll increase your repeat visitors and sales because
people enjoy belonging to groups.

7. Interact with your online customers on a regular basis.
This’ll show them you care about them. You could use a chat
room, forum or message system.

8. Check your web site links regularly. After people click on one link,
and it doesn’t work, they usually won’t risk
wasting their time clicking on another one.

9. Give visitors a positive experience when they’re at your
web site. Provide them with original content and free stuff.
They’ll tell all of their friends about it.

10. Share customers with other businesses that have the same target
audience. Offer their product to your customers if, in exchange they do
the same for you.

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2. Examine what information in being broadcast on tv, news and talk shows. That information is usually hot topics.

3. Hang out in similar message boards. People leave questions for information they’re seeking. That is a strong indicator of subjects to write about.

4. Survey your web site visitors or current customers. Ask them what type of articles they would like to see published on your web site or in your e-zine.

5. Regularly check your site’s guest books. People sometimes leave questions or comments that would help you generate high readership articles.

6. Check online bookstore’s best sellers list. They’re very good resources for finding winning topics and ideas to write about.

 7. Use the time of year to come up with good topics. You could relate your content to the holiday, season, things that happen years ago during that time, etc.

8. Join some related e-mail discussion lists. Explore the question being asked and the subjects people are discussing.

9. Relate your article to a current fad that’s going on in your specific industry. The topic is usually interesting to your target audience.

10. Make a file of visitor or customer questions you receive via e-mail or phone. Usually, others have the same questions, but never ask.

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2. Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure.

3. Utilize a simple form of viral marketing. Write or have someone else write a small report with your ad included on it and allow others to give it away.

4. Improve your business by promoting customer feedback. Tell them you want their honest opinions about your business, good or bad.

5. Design your packaging so it sells your products. Utilize colors and lettering that make your product more attractive to your prospects.

6. Compare your product’s guarantee to your main competitors. Find a niche were your can design your guarantee to be more powerful.

7. Try not to assume your audience understands everything in your ad copy. If you have words they may not know the meaning to, define them.

8. Build alliances with other online businesses. You could trade links or ads, create joint venture deals, cross promote your products, etc.

9. Design your web site to be a valuable resource for people. Include original content, links to other interesting web sites, ebooks, software, etc.

10. Compete with the highly branded businesses by practicing good customers service, strong product quality and speedy service.

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