1. Users Searching for a Specific Service
One way to gain new clients through the use of Twitter is when someone searches for a specific service they need. If someone comes to Twitter and does a search for a ghostwriter the chances of their search term containing those words is very high, right? So, why not create a page just for your writing services? You can make the username something with the term “ghostwriter” or “writing” in it.

2. Overflow from other Service Providers
The second way you can gain clients via Twitter is to network with other service providers in your niche. By following and interacting with these individuals you are allowing them to contact you should they need assistance with a big project or any overflow work that they don’t have the time to handle themselves.

3. Service Providers Who Need Your Expertise
There are tons of business owners out there who are looking for your expertise to help them get their own business running smoothly. It’s not uncommon to see an Internet marketer on Twitter who has spent all afternoon working on their website and asking for advice or direction on what they need to do to fix this or that. They would probably have been more than willing to hire you to do it for them instead of spending all day doing it themselves.

4. Other Twitter Users Stumbling Upon Your Profile
When people start using Twitter they are looking for like-minded individuals to follow and connect with. When they come across your profile for whatever reason and see that you provide a certain service, it might just remind them that they need help with something. Make sure you have your link readily available to them when they see your page.

5. Word of Mouth
By far the most common way to gain new clients via Twitter is through word of mouth. If your past or current clients are members of the Twitter community, chances are at some point or another they will talk about you and/or your business. Now there is a kick here. As with any other type of service, if yours is bad it’s probably got a good chance of being brought up on Twitter. However, the same rings true for exceptionally great service. Provide your current clients with wonderful service and they will pass the word on about your business every chance they get.

When you are looking for a way to build your list and make your audience really sit up and notice you, you will find that Twitter can go a long way towards getting the attention your business needs and deserves.

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To get a better understanding of Twitter, let’s first take a look at the format. Essentially, Twitter is a program that allows you to make very small, public posts. Because these posts are so limited (they max out at 140 characters) they can easily be sent to a number of different locations all at once. When you have written a Twitter, it can appear on the twitter website, on short message services, instant messaging sites or even on third-party applications like Facebook or Twitterific. Folks can even add a script to their blog or website to show their most recent posts and the posts of others! Your Twitter messages, also known tweets, will appear to anyone who has chosen to follow your updates.

There are several advantages to this type of communication. The first thing that you will discover is that it allows for a much more immediate relay of information. The shortness of the message forces you to be very brief, and this alone can create interest in those reading. Because tweets are so short, they often lead to frequent posting, which is excellent when you are looking to communicate with people and to get to know them. While Twitter is, by default, public, you can restrict the people who see your material with the ease of checking a box in your profile.

You will find that not only can you post tweets, you can also receive them. Once again, the immediate nature of this service lends greatly to its appeal. Want to follow someone’s updates and see what they are up to with their business or life in general? Simply sign into your Twitter account, type in their Twitter address or username and click the “Follow” button. That’s all there is to it.

The amount of time that spent reading the messages is very short, and you can be in contact with people a great deal more than you otherwise might be. In essence, you can get to know each other much more quickly than if you were just reading each others blogs or profiles. The look and feel of an instant messaging service helps add to this ability. Think about it for a minute, do you feel more connected to those on your messenger list than the blogs you read? Twitter is the same way.

For many, whether they are looking for friends, clients, or someone to help them out with a problem or workload, getting in touch with others is important. With Twitter it has never been easier!

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1. It’s Short, Sweet & To the Point
Have you ever heard the phrase, less is more? You’ll find that one of the best things about Twitter is that it keeps all messages very short and sweet. You’ll have to give your customers and clients the gist of what is going on in short tweets (messages similar to instant messages) that allow their interest to be piqued in such a way as to make them investigate further. You won’t bother them with long-winded messages that make them yawn and move on. Instead, you will be able to catch their attention quickly and make them want to know more.

2. Immediacy
Much like a blog or an RSS feed, you can get access to the people that use Twitter regularly. In some ways, this is like making sure that you can reach them no matter where they are, and you will find that this is very important when you want to make marketing one of your biggest priorities. You are making sure that they have all of the latest updates to what you are doing and what’s going on by simply sending a tweet their way.

3. Everyone’s Doing It
In many ways, Twitter is a social program more than it is a marketing one, and you’ll find that using Twitter can help you feel a great deal closer to your client base and other’s in your online community. If you are looking to make sure that they see you as a person rather than as simply a company or service, you’ll find that Twitter encourages them to think of you as someone they can get to know. This can be very important when it comes to establishing a customer base and customer loyalty.

4. You Get to Hear a Lot
Remember that it goes both ways; you can put information out on Twitter and you can also learn a lot too. By following other’s Twitter accounts, especially if it looks like they have a lot to offer, you can keep in the know about various products, services, and other happenings online. This can be a great way to keep an eye on what is going on in order to keep yourself in the know of your industry.

5. Make Them Laugh
You can also use Twitter to tease people a little bit, in a fun way, of course! When you use Twitter, you have to keep your messages short, and in many ways, a little mysterious. Pique their interest, joke around, and you’ll find that you gain a lot more followers and hopefully website traffic and customers as a result.

Be warned, just as with any other social networking site, Twitter can quickly become addicting if you let it. Don’t go overboard and get so involved in all the tweeting that it takes away from your intended purpose. Used wisely Twitter can be a great and powerful marketing tool to help create online business success.

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