What can eBooks really do for our practice?
April 27, 2009 by The Passion Diva
Filed under Marketing, Tips
eBooks are one of those multifaceted products that can add enormous value for your clients.
But they can also add to your practice, there are several different ways to leverage your ebooks to create more targeted emailing and direct mailing lists and to gain expert credibility in your target market.
1. Email List – People love to get free stuff, they visit your website and in exchange for their contact information they receive a gift. Make sure that they gift you have chosen really speaks to your passion, so that prospective clients can learn about the real you.
2. Direct Mail List – Publish your ebook on a CD and offer to send it to the prospect for only the cost of shipping. Again really show your passion in the ebook that you choose for this, I would take the opportunity to add in a few bonuses items as well since CD’s have the space. Include in the direct mail package any flyers or specials that you have coming up as well.
3. Give away your ebook to 5-10 people in exchange for a review or testimonial about the ebook. This is a great way to test the ebook and see how well it will be received by your prospects.
4. Offer your ebook as a bonus, whether it is part of a package you have put together or part of a package that someone else has put together it is sure to be a big hit.
I hope that you are getting the idea that the more you get your ebook out there, the more opportunities you have to connect to prospects and start creating relationships with them.
4 Ways To Get Your Opt In Subscribers To Trust You Quickly
While the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promotes their products, services and their site. This is mainly because these subscribes wants to know more about what these sites are offering and can be beneficial for them. They expect to get be kept posted on what they are interested in and what are new in the market or field they have chosen.
Businesses would be so lucky to have these kinds of customers; the basic element needed to get these types of people is trust. When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you.
10 Electrifying Ways To Explode Your Orders
1. Persuade visitors to link to your web site. Give them a freebie in
exchange for them linking to your web site. It could be content,
software, etc.
2. Link to web sites that provide useful information or services for
your visitors. If you have many useful links on your site, they may
make it their start page.
3. Spice-up your web site’s wording using plenty of
adjectives. It gives your visitors a clearer vision of what your
explaining or describing to them.
4. Don’t make your banner ads look like ads. Most people
ignore banner ads. Design them to look like content and have them click
to read the rest.
5. Join affiliate programs that go with the theme of your web site.
You’ll just be wasting valuable space and time if your
visitors aren’t interested in them.
6. Market your web site as a free club instead of a web site.
This’ll increase your repeat visitors and sales because
people enjoy belonging to groups.
7. Interact with your online customers on a regular basis.
This’ll show them you care about them. You could use a chat
room, forum or message system.
8. Check your web site links regularly. After people click on one link,
and it doesn’t work, they usually won’t risk
wasting their time clicking on another one.
9. Give visitors a positive experience when they’re at your
web site. Provide them with original content and free stuff.
They’ll tell all of their friends about it.
10. Share customers with other businesses that have the same target
audience. Offer their product to your customers if, in exchange they do
the same for you.
10 Ways To Generate Highly Read Article Ideas
1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they’re interested in.
2. Examine what information in being broadcast on tv, news and talk shows. That information is usually hot topics.
3. Hang out in similar message boards. People leave questions for information they’re seeking. That is a strong indicator of subjects to write about.
10 Blockbuster Ways To Ignite Your Sales
1. Sign-up to win web site awards. When you win, some award sites publish your web site link, name and description on their site.
2. Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure.
3. Utilize a simple form of viral marketing. Write or have someone else write a small report with your ad included on it and allow others to give it away.
