What can eBooks really do for our practice?

eBooks are one of those multifaceted products that can add enormous value for your clients.

But they can also add to your practice, there are several different ways to leverage your ebooks to create more targeted emailing and direct mailing lists and to gain expert credibility in your target market.

1. Email List – People love to get free stuff, they visit your website and in exchange for their contact information they receive a gift. Make sure that they gift you have chosen really speaks to your passion, so that prospective clients can learn about the real you.

2. Direct Mail List – Publish your ebook on a CD and offer to send it to the prospect for only the cost of shipping. Again really show your passion in the ebook that you choose for this, I would take the opportunity to add in a few bonuses items as well since CD’s have the space. Include in the direct mail package any flyers or specials that you have coming up as well.

3. Give away your ebook to 5-10 people in exchange for a review or testimonial about the ebook. This is a great way to test the ebook and see how well it will be received by your prospects.

4. Offer your ebook as a bonus, whether it is part of a package you have put together or part of a package that someone else has put together it is sure to be a big hit.

I hope that you are getting the idea that the more you get your ebook out there, the more opportunities you have to connect to prospects and start creating relationships with them.

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