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Position yourself as an expert. |
Writing a book gives you instant credibility and suggests that you have a high level of expertise. If you leverage it correctly, your status as an author could land you speaking opportunities, consulting gigs, even your own TV or radio show! But in the meantime, how can you transfer your expertise into publicity? Among other things, tout your credentials and be specific about the information you can provide in a media interview. Use bullet-points to explain how your information can help the audience. Strategically tie your expertise into stories that are in the news. Find a unique or entertaining way to share information that is useful, interesting and cutting edge. If you do so effectively, the media will appreciate your expertise and keep inviting you back for more. |
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Improve Usability of Your Website |
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No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally. The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text. Make it easy for visitors to find content that they want on your site. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle. Be it an SQL-driven database search engine or just a glossary or index of articles that you have, providing such a feature will make sure your visitors can use your site with ease. Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 15 seconds, so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention. Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that. |
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See your book as an enterprise. |
This is a concept that people like Robert Kiyosaki, Jack Canfield, T. Harv Ecker and others have mastered. If you're familiar with their work, you know they're no strangers to major publicity. Each of these authors decided they weren't just going to write and sell books for fifteen bucks a piece hoping to make a fortune. Instead, they leveraged their books and created coaching clubs, workshops, workbook and speaking opportunities. As a result, they've become noted authorities in their areas and they've become media darlings. By seeing your book as an enterprise, you open the door to impacting people's lives in ways that go beyond just reading a book. You also expand your reach by creating a loyal fan base, you build a strong brand and you could potentially create a never ending flow of free publicity opportunities. |
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Double or Triple your Income as a Author |
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I was recently reading an article by Fred Gleek. He was indicated that less than 1% of authors make more the $50,000 a year. He is is one of many people that I have read with this same opinion. So why are you writing a book? Because it is the basis of your empire. Empire, must definitely. You don't make large amounts from selling books. You make money from the productst related to your book. Paperback books, ebooks, DVDs, CD's, Audio's, seminars, workshops, etc..
So if you are just thinking about starting a book, think about all the other products that you will be able to add. You will have plenty of time to work on them while you are waiting for your book to make it through the publishing process. If you have already printed your book, now would be the time to start adding products.
The book is the way to get people to know you, to get them on your mailing list, start building the relationship.. Action Steps: what additional products or services doyou have planned? Create a list of products that you can create. Set time lines for completing each one. |
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